Advantages of coupons in online shopping

Online shopping is nothing new today. From daily necessary goods to heavy industrial deals are also possible online now. Popularity of online business is increasing for least marketing cost, least effort to find and compare desired products from your bedroom.

As for example, just have a look on a ladies' tops store. You have to place the store at any popular commercial area or market so that you may get available customers to sell your collections. But having an online store you just have to upload the designs of your collections with short descriptions like fabric, number of available colour etc. with some offers like discount or free shipment etc.

The offer that an online shop owner may promote is easily done through coupons. The coupons also measure the effective reach of the medium to target customers. Anyway, the coupons are the effective medium for the promotion of the shop owner sales boost. And the shop owner can apply the coupon theory for the lesser cost of online shop than to conventional shop operational cost.

The only thing the shop owner has to do is creating lucrative offers that may draw attention of the shoppers. All these offers should be posted on the shopping site and promoted as well on the sites especially on social network sites. This promotion will be cost effective and conversion rate is also high. All these promotions should be executed through separate discount coupons. 

The mechanism of the coupons is commonly like this- this is basically a means of impulse buy. The offer through coupons boosts up sales up to 50% as research says and these portions of sales would never happen if there was no offer. Thus how flipkart discount vouchers offer the best to their customers/visitors.

Coupon plays vital role for sales growth and customer loyalty. As an impulse buy shopper shop more than any non coupon promotions and find more as to grab the opportunity. For example, a shopper spends 110 dollar regularly a week but some discounts up to 40% may increase his shopping up to 200 Dollars on his visit the promoted online shop.  Once the buyers get some attractive offers from an online shop they tend to visit that online shop again to look for more offers or any offers updated.

Last of all, we can summarize the coupon system for online shopping such as-

Cut-rate price makes customers happy and satisfied for their savings while shopping.

Free shipping makes customer consider that they are not paying extra for the product as if they buy it from the shop beside their home.

Buy one or two and get one free makes customers the winner of best buy or wholesale and seller gets his stock clear easily.

With coupons the more you buy the more you save which make customer's repeat purchase.

Convenience is the secret of all online shopping method that we access it easily, can compare with all other sites and find the best prices with variety of products at the best price without any hassle that offers Tradus online coupons. This is how online shopping made a magic Just a click away.

How To Buy Cheapest Wedding Dresses

Wedding- The special event in life through which two persons have to share rest of their lives with each other. So, everyone wants to make this day colourful and memorable within the ability. Dressing up is one of the most important parts of wedding ceremony that makes Bride or Groom appearance and obviously the centre of attraction. But wedding dresses incur notable amount from total budget. Here are some tips to buy the cheapest but best wedding dresses. 

Fix Your Budget

You must have written budget for every expense in the wedding plan which should include the dress budget also. You should fix the budget and stick to that budget so the dress cost never becomes a burden for you. You should also include the maintenance, wash or accessories budget with this budget.

Borrow or Rent a Dress

If someone is there whom you know and about your same size you may ask to let you borrow her wedding dress. No wonder, even you borrow your mother’s dress if it’s still in her wardrobe. As a short time event, you may also rent your wedding dress from local sources. It’s really very expensive for a one day event.

Purchase a Used Dress

Buying a used dress can offer you great deals. All of the used dresses are not used a lot, they may be an extra one that some bride pruchased. Thus you may have your desired wedding dress.

Early shopping

Shopping earlier the wedding season may offer you some good deals, because shops offers some discount prices in the off seasons.

Online shopping

Online shopping offers you lots of collections across the globe, you just find the piece of yours within the budget that fits you.

 

Negotiate your Dress and accessories

Negotiate you dress and find the best buy for accessories. You don’t need to expend huge on your shoes or veils.

Making Own Dress

If you don’t know how to make your own wedding dress, then don’t worry. Just request your friends or family members or relatives who can do it for you or just call   a seamstress. The biggest advantage to do this is that you can design your wedding dress yourself.

Keep your Dress simple

When you are on searching of your wedding dress in markets, search for simple designs. A dress that carries so much material and attachments make the dress heavy and you may not move easily and comfortably. A dress with simple design and less expensive material will not cost you much.

Always Remember

A dress on the rack may make you crazy, no problem; try it. In fact, keep trying every dress you like and also watch yourself on the mirror, because the dresses on human looks absolutely different than on a doll. Also check the patterns and designs that best fit on your shape and size because you are the centre of attraction and everyone will stare at you and this moment will not come again. So, get the best wedding dress, look gorgeous, celebrate the memorable event. Happy wedding.

How to establish your own fashion house easily?

Clothing is one of the major basic needs of human from the early ages and now it come with different approach which is called design. With increasing population day by day, the demand of clothing is also increasing so as the designs. The design of clothing with respect to geography, society and even the taste of individual are represented by fashion. So, fashion with clothing ground gets fulfilled by footwear, jewelry and other accessories. So, as a fashion designer you need to have an over all idea on modern trend of clothing and styles with respect to your surrounding.

After the knowledge of Fashion, you need to understand the market of your operation. You don't need to have a shop in a fancy market of your town; rather your home or living place could be the best venue for a good start. You first watch some recent designs and

pick some of them to construct by little or more modifying them as you wish. Draw your dress designs or even make them and show the designs or readymade garments to your neighbors or friends to know their comments and inputs. This is your first survey and pre-launch marketing of your collections to your niche market. Now, note all the comments and inputs from your dear ones and attempt the collections to be materialized for your home boutique.

You have already got an idea that which type of clothing you are going to construct, i.e. the category, the cloth price range etc. Before start collecting your raw materials, you should know where the bulk cloth is being sold. The same thing for the other materials

Like yoke, thread, colorful stones, pattern papers and other stuffs necessary for your design. You also should find the cost effective cutting masters and sew masters for cutting and sewing the dresses. You also have a source of workers who will support you for hand stitch, dyeing and other necessary processes as you need.

Now construct your garments and invite your relatives, friends and everyone you know to visit your collections. Also keep in mind that, you always ask them about the collections, their likes and dislikes so you can get the right fashion for them. Custom made dresses will be an extra advantage for you to retain your customers and thus you will gather a huge experience to understand customers’ choice.

After everything okay, you concentrate on your pricing. Calculate all costs and expenses and present your customers cost effective fashion, a feel good factor to you as you enjoy a good start up. Also set up a sales target that will take your business forward.

As Fashion is very dynamic subject, so always keep watching current movies, serials, magazines etc and discuss fashion people that will help you present customers some exclusive collections. Best of Luck.

How to make your own Tops, Kameez or tunic? Measurements and Patterns.

We all love beautiful dresses that make us look beautiful. But, if you make them yourself, that will be more enjoyable. In this article we will discuss how to take measurements, choosing material and construct garments.

1^st have your body measurements recorded which will be base of your dress making. To take your body measurements you need a measuring tape and a person who will measure the lengths.

Before taking the measurements, you need to know which parts of your body should be measured. In the body measurement the following parts should be taken in consideration- Shoulder, Chest, Waist, Hip, Arm Hole, Neck,  Sleeve Length, Trouser Length, Shirt / Tunic Length.

To get the measurement of someone’s shoulder, measure the distance of the two bones at the shoulder ends. This distance is usually 14 to 16 inches. 

Now note the distance vertically just half of the shoulder length, it is your chest position. Measure your chest size by wrapping the tape along the breasts (horizontally) at their fullest part. This size is usually 35 to 38 inches. 

Now get the position of your waist by placing the tape vertically from the shoulder which usually ranges from 13.5 to 15.5 inches. At this waist point, wrap the tape as you did for chest measurement. Note your waist circumference. 

Your hip line is just 6 to 7 inches down from the waist line. Note your hipline position from the waistline and get your hip circumference as previous measurements.

Now note the top length from your shoulder and note that your top’s bottom width will be 3-4 inches plus your hip size. 

To get your trouser size get the distance from your waist line to the feet or as you wish.

Sleeve length will be the length from the shoulder and the hem and the neck size shoulder is the distance between two edges of neck on the shoulder. 

The depth of the neck is measured from the edge of the neck from shoulder and the vertical line along middle of the chest which is usually 7 inches depth. 

Spread your hand horizontally and measure the circumference of the circle between your armpit and shoulder. Always keep in mind that place your finger just between your skin and the measuring tape for the accurate measurements. Now note attentively the vertical positions and horizontal circumference measurements which will be your pattern base.

Pattern on Paper:

To make the pattern of your dress according to your body size, take a wider sheet of paper and fold it along the long side. Now you get the folded page one side open and other side closed. Place the folded paper sheet on the table such a way that the closed side is nearest to you, i.e. along the table edge. Now from the measurement note book first draw a half inch line as a reference line at any side along the width of the paper. On this line, point the length just half of shoulder. Now move towards the length of the paper at a equal length of half shoulder, point it out. From this point draw a vertical line and from the bottom of this line point the length just half of the chest length +1 inch; this is your chest part of the cloth. Now from the same reference line point out the waist, hip and length distance and get the measurements of respective parts by just half of the measurements plus 1 inch. Now by a shape card scale joint the points and you will get the pattern for your tunic or Kameez. Note that you need cut the cloth at distance of one inch from the original pattern size for sewing. So enjoy your own Tunic, Kameez, Tops made by you.

Integrated Marketing Communication (IMC): Reach your customers everywhere

Once upon a time publicity for business expansion was made on news paper or local announcement through a mic. But presently marketing communication is not restricted within the above media; it is defined as the composition of possible all media exposure and activities. Now a days, advertising is not enough for establishing a brand and the package of all media exposures added with various activities defined as integrated marketing communication or IMC.

For IMC, a communication strategy is developed first; then according to that strategy a brand communication is done. IMC is composed with ATL & BTL.

ATL or above the line communication defines the publicity to reach mass; i.e. the news paper, TV or Radio. That is why ATL is always expensive for the advertisers.

But BTL or below the line activities are not expensive a lot as they target very selective area or people to establish the brand name. Local trade fairs, local sponsorship, locally demonstration of a product etc. are examples of BTL activities.

Other components of IMC are Out Of Home (OOH) media, interactive media, Internet, Public relations (PR) etc.

OOH media are billboards, kiosks, bus branding, giant balloons etc. which we may see beside roads and highways. Interactive media are supposed to be very personal or not massive exposure at a time but very powerful medium for communication. Advertising through CD, DVD’s in any format are the example of interactive media exposure.  Internet or web medium is another powerful medium for brand communication. Many advertising websites are playing vital roles for category based brand communication. But Google is the role player of web based advertising through their networks. Google publishes precise category web ads on a web page depending on its web content. Suppose, you have a website for beauty care tips, Google will display all possible ads for beauty care services and products on that page through your Google ad sense codes. Thus the advertisers reach their specific customers or prospects. Face book is another powerful web place to advertise for reaching customers or prospects from a particular place or community. Suppose, you need to expose your business offer to Indian people or community, you may just select India to publish your ads and only people or community from India will be exposed to your ads. Main advantage of most web based advertising net works is publicity costing that depends on pay per click (PPC) or cost per thousand (CPM) based, so you have to pay only how much you are clicked or exposed. Public relation or PR reflects the company’s image to the customers or prospect. Usually PR activities include free write up on news papers or websites or blogs for a brand or company’s activities or offer etc.

At last, the IMC strategy must follow the marketing objectives and be executed accordingly to establish a brand. With IMC, you may reach all places where your customers are. The basic advantage of IMC is reiterating your brand name to the prospects or customer through various media that they may never forget the brand name and decide to purchase the brand and get loyalty.

How to Dress like a Fashion Model

When you see models on a magazine’s page or watch on a TV screen their appearances create aspiration for some. Many of you wish- If I would look like her. But the proper selection of fashion can make you beautiful like models.

Basically, clothes create a reflective impact on us. Wearing wrong color may be terrible for your fashion terrible. Your mood can be affected by your cloth colour and your day may be spoiled. So, before choosing a colour, you must focus on your hair color, skin tone and eye . You may try out garments in different colour and let you know clothes in which particular colors best suits you by your friends and family.

Concentrate on colour contrast. You may choose the versatility of white and black colors.  Wearing a white top can be nicely matched with bottom of any color; so as a black bottom can be combined with tops of any color . Each new day can be better with different colors to suit your emotion and mood. Symbolizing purity and cleanliness white gives you a light and bright mood. Elegance and silent sex appeal is drawn by black. Red marks you in the crowd and does well to draw attention. It represents love, energy and excitement. Yellow expresses hope, fun and pleasure. Blue represents comfort and calming and inspiration. Green is refreshing, harmonizing and lovely.
If there any occasion, you may over dress which can make your presence different. Choose your clothes depending on the occasion and ambiance to present yourself outstanding and they must be comfortable to wear.

Keeping a perfect figure always may not be possible for all.  To manage this emphasize on your strength and understate bad points. Select larger prints on body parts you want people to focus and smaller prints on parts that you don’t like to get noticed. If you have big thighs keep your skirt length up to knee level. Limit your shirt or jacket to a little higher up the widest area of your hips. A dress with lower or wider neckline makes your neck look longer and your face thinner and you look slimmer. Remember, you look slimmer with dark color and light and bright colors make you a little bulky. You also may get slimmer look wearing garments with vertical stripes. In case of heavy arms, don’t expose them with sleeveless tops.

Don't purchase your clothes in a hurry after getting sale offer like Huge discount or Buy on get one free. Buying such garments may not always suit your size. Wear clothes that you feel comfortable with. Remember, selection of clothes sizes and colors are responsible to make your look. So wear the right clothes that you look younger, beautiful and as well as feel comfort.  (Period)